This book documents Paseo de la Reforma ("Promenade of Reform") which is a main avenue in Mexico City. The photographs explore the symbolism of the word "reform" in Mexico during a time of political tension and debates about proposed reforms. The many visual representations of this word are juxtaposed throughout the book. An abstracted map shows the sign's location along Paseo de la Reforma.

Creative Direction: Little Mule Studio, Buró–Buró