Be the Hero in a Child’s Story
Upbring provides the building blocks of a happy childhood, with services from adoption to education. To help them target a new audience of recent retirees, we built a multi-platform campaign with an emotional appeal for donors to “Be the Hero in a Child’s Story.”
Services
Art Direction
Branding
Digital Design
Marketing
collaborators
Emergent Order
Antimatter
Watch the video
We worked with motion design studio Antimatter to create the video that anchored the campaign.
The tagline is illustrated in the shape of the Upbring shield logo to foster brand recognition. Drawing from children’s storybooks, the visual language is friendly and colorful, with a suite of illustrations, print and digital ads, and a warm-hearted animation to reintroduce the 135-year-old organization.
How can we help?
Let’s talk.
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